CONTACT

SERVICE

We provide one-stop support for our clients' marketing challenges, from strategy plannning to campaign execution.

Strategic Planning

We develop various strategies that provide solutions for our clients' marketing challenges.

Marketing Strategy

We design digital marketing strategy to solve each client's unique marketing challenges, such as increasing product awareness and purchases.

Direct Response Strategy

We plan and execute measures that not only increase the number of purchases and applications, which are the delivery KPIs, but also KGIs such as LTV.

Communication Strategy

We analyze complex consumer behavior and design communication plans that move consumers' hearts and minds.

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Execution

We support the execution of marketing strategies and related planning.

Creative Production

We provide all-in-one creative production to achieve results based on the marketing strategy we propose. We produce not only digital creative but also TV commercial creative.

Media Planning

We propose the most appropriate media based on our understanding of user trends and select segments to serve ads. Through collaboration with the Dentsu Group and CARTA HOLDINGS, we offer a wide variety of advertisement on media, including programmatic, reservation based, taxi cab , and TV, as well as measurement tools and other solutions exclusive to Dentsu Group.

Operational Consulting

In programmatic ad, we aim to improve the efficiency of ad delivery to achieve KPIs, and operate based on the results of analysis. We provide high ad effectiveness by optimizing ad delivery.

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SNS Marketing

We provide one-stop support for SNS, from planning to effectiveness verification.

Casting

We will accurately reach out to the targeted users with collaboration posts utilizing influencers and talents to provide information.

Gifting

We increase the number of word-of-mouth mentions on social media and promote the usage and effectiveness of the product or service. By creating new user touchpoints, we maximize purchasing opportunities.

Account management

We carry out tasks ranging from analysis of the account to management of KPIs. We aim to maximize the effectiveness of "Empathetic creative" and "information spreading power".

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Others

The Dentsu Group/CARTA HOLDINGS will also work together to provide solutions for requests other than those listed above.
Dentsu Group
CARTA HOLDINGS

PR Strategies

Data/Technology Support

E-commerce Site Support

Panel Research

Sales Promotion Support

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ATRAC PROFILEATRAC by the Numbers

Following six data describes ATRAC's characteristics.

01

OUR CLIENTS

We solve a variety of issues for a wide range of companies

  • Listed companies/large enterprises: 50
  • Small to mid-sized companies: 30
  • Start-ups: 20%

Client Company Size

02

COMMUNICATION TYPE

We implement communication planning tailored to your business model.

  • ToC：70％
  • ToB：30％

Ratio of To C projects / To B projects

03

TARGETING STRATEGY

We implement full-funnel measures with the middle funnel as the core

  • Upper funnel: 20%
  • Middle funnel: 50%
  • Bottom funnel: 30%

Ratio by planning funnel

04

PROFESSIONAL STAFF

Gathered experts from planning to execution

  • Account Executives: 40
  • Planners： 10
  • Consultants: 40
  • Creators/Directors: 10

05

FULL SUPPORT

We provide a full range of services, including creative production optimized for each media.

  • Creative: 20%
  • Media: 80%

Production/Media Ratio

06

MEDIA PLANNING

We make full use of all media, both mass and digital

  • TV：30
  • Digital: 70
    (Digital breakdown belowGoogle:10%, Yahoo!Japan:10%、Facebook:10％, Twitter:15％, LINE:5%, others: 20%)

Medias who we work with