A marketing agency that "SHIKAKERU=INITIATES".

ATRAC is the Dentsu Group's on-off integrated marketing agency.
We support our clients' business growth by creating mechanisms that are one step ahead of the times with our advanced marketing technology
and deep insight into data-driven user behavior.
With our company principal "SHI-KA-KE-RU", we deliver our clients' brand value to the world.

SERVICE service

We provide one-stop support for our clients' marketing challenges, from strategy plannning to campaign execution.

Strategic Planning

We develop various strategies that provide solutions for our clients' marketing challenges.

Execution

We support the execution of marketing strategies and related planning.

Others

Dentsu Group/CARTA HOLDINGS will work together to provide solutions for requests other than those listed above.

The Dentsu Group CARTA HOLDINGS

WORKS works

We have experience supporting a wide range of areas from the upper funnel to bottom funnel.

Full funnel support from TV ad to digital purchase

Industry

D2C service

Objectives

Considered mass advertising to increase the number of product purchases and proposed programmatic TV ad aimed to efficiently increase purchase.

Mid-funnel planning using TV viewing log data

Industry

Internet service

Objectives

Client had been running TV ads constantly and has achieved 60% brand recognition but unable to identify results linked to actual conversion. We proposed visualization of contribution and effectiveness of conversion acquisition in TV ads.

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